A trial lead arrives while you are coaching the evening class.
By the time the floor clears, a high-intent prospect may already be talking to another gym.

AI-powered gym management system
AVEX is the AI-powered gym management system designed to handle everyday tasks across your gym, from lead follow-up and daily operations to member care.
Nathan Mansfield, CEO of Iron Forge and AVEX
◈ Tired of being overwhelmed and disorganized? Find out how AVEX can revolutionize your gym operation.
The daily work still needs a system
When the operation depends on your memory, a new lead, a member signal, and a team task all compete for the same attention. AVEX gives each one a clear next move.
By the time the floor clears, a high-intent prospect may already be talking to another gym.
When texts, consults, and loose ends live in your head, growth stops the moment you step onto the floor.
If attendance and payment signals do not surface early, the first clear sign may be a cancellation.
One chat. Specialized agents.
AVEX Chat connects you to agents that know your gym and act on the tasks you configure.
One command center
Talk to the agents across your gym in one chat. They know your operation and can take the next step.

Example agent / Growth
Set the tasks it owns, from booking leads to qualification and reactivation.

Example agent / Retention
Set the tasks it owns, from member check-ins to churn prevention and cancellation recovery.

Built for the work between classes
AVEX helps the important work keep moving while you are coaching, leading your team, and serving members.
Lead follow-up, team tasks, and member needs are easier to see before they become a bigger problem.
Follow-up, reminders, and handoffs have a clear next move instead of living in your head.
Spend less time catching up and more time coaching, leading, and growing the gym.
Private operational assessment
We’ll show you where reactive work is consuming time and energy, and where AVEX can help you get ahead of it.